Toy Store (Playful)
Toy Store (Playful) is a Wix theme by Wix (Free). Tested on 2026-11-04 with Google Lighthouse via PageSpeed Insights on its own demo store, it scores 77 for mobile speed and 99 for desktop speed, 61/61 for SEO and 95/91 for accessibility (mobile/desktop, 0–100).
Mobile77

Desktop99

Scores
| Mobile | Desktop | |
|---|---|---|
| Speed | 77 | 99 |
| SEO | 61 | 61 |
| Accessibility | 95 | 91 |
| Best practices | 96 | 96 |
Single preset · measured 10 times since 2026-09-14 · Lighthouse via PageSpeed Insights · 0–100, 90+ is good.
Why not 100 — Toy Store (Playful) home page
Mobile
Speed 77 · 23 points to gain
- −9.7 Speed Index medium effort
- −4.8 Total Blocking Time medium effort
- −4.4 First Contentful Paint medium effort
- −4.3 Largest Contentful Paint medium effort
- 4.2 s Reduce initial server response time outside the theme
SEO 61 · 39 points to gain
- −31 Page is blocked from indexing low effort
- −7.7 Document does not have a meta description low effort
Accessibility 95 · 5 points to gain
- −3.5 Links do not have a discernible name medium effort
- −1.5 Heading elements are not in a sequentially-descending order medium effort
Best practices 96 · 4 points to gain
- −3.8 Browser errors were logged to the console medium effort
Desktop
SEO 61 · 39 points to gain
- −31 Page is blocked from indexing low effort
- −7.7 Document does not have a meta description low effort
Accessibility 91 · 9 points to gain
- −3.5 Links do not have a discernible name medium effort
- −3.5 Touch targets do not have sufficient size or spacing. medium effort
- −1.5 Heading elements are not in a sequentially-descending order medium effort
Best practices 96 · 4 points to gain
- −3.8 Browser errors were logged to the console medium effort
Presets and pages
| Preset / page | Speed | SEO | A11y | Speed | SEO | A11y | Tested |
|---|---|---|---|---|---|---|---|
| mobile | desktop | ||||||
| Toy Store (Playful) default demo ↗ | 77 | 61 | 95 | 99 | 61 | 91 | 2026-11-04 |
| home ↗ | 77 | 61 | 95 | 99 | 61 | 91 | 2026-11-04 |