Startup
Startup is a Shopify theme by Pixel Union ($100). Tested on 2026-11-10 with Google Lighthouse via PageSpeed Insights on its own demo store, it scores 55 for mobile speed and 67 for desktop speed, 94/94 for SEO and 91/92 for accessibility (mobile/desktop, 0–100). Those are medians across its 4 tested presets; mobile speed across every tested page ranges from 40 to 71. On its marketplace it is rated 4.4 out of 5 from 103 reviews.
Mobile57

Desktop85

Scores
| Mobile | Desktop | |
|---|---|---|
| Speed | 55 | 67 |
| SEO | 94 | 94 |
| Accessibility | 91 | 92 |
| Best practices | 94 | 93 |
Median of 4 presets · measured 120 times since 2026-11-06 · Lighthouse via PageSpeed Insights · 0–100, 90+ is good.
Why not 100 — Travel home page
Mobile
Speed 57 · 43 points to gain
- −24.8 Largest Contentful Paint medium effort
- −12.9 Total Blocking Time medium effort
- −4.2 Speed Index medium effort
- −1 First Contentful Paint medium effort
- 1.4 s Reduce unused JavaScript high effort
- 150 ms Reduce unused CSS high effort
SEO 92 · 8 points to gain
- −7.7 Links do not have descriptive text low effort
Accessibility 91 · 9 points to gain
- −3.7 Background and foreground colors do not have a sufficient contrast ratio. medium effort
- −3.7 Links do not have a discernible name medium effort
- −1.6 Heading elements are not in a sequentially-descending order medium effort
Desktop
Speed 85 · 15 points to gain
- −11.5 Cumulative Layout Shift medium effort
- −2.2 Largest Contentful Paint medium effort
- −0.9 Total Blocking Time medium effort
- 120 ms Reduce unused JavaScript high effort
SEO 92 · 8 points to gain
- −7.7 Links do not have descriptive text low effort
Accessibility 91 · 9 points to gain
- −3.7 Background and foreground colors do not have a sufficient contrast ratio. medium effort
- −3.7 Links do not have a discernible name medium effort
- −1.6 Heading elements are not in a sequentially-descending order medium effort
Best practices 96 · 4 points to gain
- −3.8 Browser errors were logged to the console medium effort
Presets and pages
| Preset / page | Speed | SEO | A11y | Speed | SEO | A11y | Tested |
|---|---|---|---|---|---|---|---|
| mobile | desktop | ||||||
| Comfort demo ↗ | 46 | 95 | 93 | 67 | 95 | 93 | 2026-11-06 |
| category ↗ | 45 | 92 | 96 | 72 | 92 | 96 | 2026-11-07 |
| home ↗ | 49 | 100 | 93 | 55 | 100 | 93 | 2026-11-06 |
| product ↗ | 44 | 92 | 90 | 75 | 92 | 90 | 2026-11-07 |
| Duvet demo ↗ | 56 | 92 | 90 | 50 | 92 | 91 | 2026-11-06 |
| category ↗ | 57 | 92 | 96 | 56 | 92 | 96 | 2026-11-07 |
| home ↗ | 40 | 92 | 84 | 57 | 92 | 88 | 2026-11-06 |
| product ↗ | 71 | 92 | 90 | 36 | 92 | 90 | 2026-11-07 |
| Travel default demo ↗ | 60 | 92 | 92 | 70 | 92 | 92 | 2026-11-07 |
| category ↗ | 54 | 92 | 96 | 67 | 92 | 96 | 2026-11-08 |
| home ↗ | 57 | 92 | 91 | 85 | 92 | 91 | 2026-11-10 |
| product ↗ | 68 | 92 | 90 | 59 | 92 | 90 | 2026-11-07 |
| Startup demo ↗ | 53 | 95 | 89 | 67 | 95 | 91 | 2026-11-07 |
| category ↗ | 45 | 92 | 96 | 61 | 92 | 96 | 2026-11-07 |
| home ↗ | 58 | 100 | 82 | 88 | 100 | 86 | 2026-11-10 |
| product ↗ | 56 | 92 | 90 | 53 | 92 | 90 | 2026-11-07 |